A bearly passable Christmas character.

How we turned a wonky bear who couldn’t speak, move, or do anything, into Christmas’ hottest new star.

Lidl Bear went well viral. Bootlegs are popping up on eBay to this day, and Lidl Bear’s arrival helped Lidl secure their biggest ever Christmas market share. Bear also got more branded attribution in one year than Kevin the Carrot did in his sixth. Cheers, IPSOS.

Rather than sell Lidl Bear instore, we also encouraged donations of unwanted toys to those who would want them more. 60,000 kids that year unwrapped donated presents, all thanks to that silly little Lidl Bear.