@lidlgb Lidl bakery x N-Trance = a certified banger and we want YOU to feature on it! 🎤 This could be the first song to feature lyrics about an all butter croissant... 😆 #openversechallenge #lidl #lidlbakery ♬ Set You Free (feat. Tricia McTeague) - With Tricia McTeague parody vocal re-record - N-Trance
People are weirdly obsessed with the Lidl Bakery. We took some of their most unhinged declarations of love, and turned them into a multi-channel ode to flaky bakey goodness.
We re-recorded N-Trance’s ‘Set You Free’, with their actual vocalist, using genuine tweets about Lidl Bakery. An tiktok open verse challenge got the most unhinged of our community involved, and it went down so well, we won TikTok’s ‘Greatest Creative of the Year’.
